Caroline Taylor is Vice President of Marketing, Communications & Citizenship for IBM UK & Ireland. She is responsible for the strategy and delivery for both IBM’s brand & reputation and its sales pipeline development, leading a team across all aspects of go to market strategy and execution; including market segment management, marketing communications, public relations and corporate social responsibility. With 28 years of professional marketing experience, Caroline is an Adjunct Professor at Imperial College Business School in London and is also the Business to Business Ambassador for the UK’s Marketing Society.
