Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and in markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication.
Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology. The target group is research colleagues and others who want to be updated on contemporary trends in strategic communication.
The editors are Professor in Media Sociology Sharam Alghasi, Assistant Professor and PhD Candidate Ester Conings Vanvik, Associate Professor in Communication and Media Management Jens Barland, and Professor II in Strategic Communication Jesper Falkheimer – all staff at the Department of Communication at Kristiania University College.
Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and in markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication.
Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology. The target group is research colleagues and others who want to be updated on contemporary trends in strategic communication.
-
Denne boka er utgitt med åpen tilgang på Cappelen Damm Forskning. Den kan lastes ned og leses gratis på cdforskning.no eller kjøpes i trykt utgave.
Ester Conings Vanvik is the program head for the bachelor’s degree in PR and strategic communication in the School of Communication, Leadership, and Marketing at Kristiania University College in Oslo, Norway. She is a PhD candidate at the Department of Strategic Communication at Lund University, Sweden. Vanvik has experience as a former program head for the bachelor’s degree in PR and strategy at Westerdals. Additionally, she has held roles as a strategic advisor and leader in the advertising and media industry in both Belgium and Norway.
Dr. Sharam Alghasi is a professor of media sociology in the School of Communication, Leadership, and Marketing at Kristiania University College in Oslo, Norway. Alghasi holds a PhD in sociology (2009), and his research includes various topics related to the field of media-sociology. His doctoral dissertation deals with the relationship between Iranian-Norwegians’ media consumption and their construction of identity, and adaptation strategies in Norwegian society. His field of inquiry includes issues such as media production/reception, media theories, integration, multiculturalism, nationalism, transnationalism, Islam, and the Norwegian public discourse on “diversity management”.
Dr. Jens Barland is an associate professor in the School of Communication, Leadership, and Marketing at Kristiania University College in Oslo, Norway. Barland is also currently Vice Chancellor at Kristiania University College. He holds a PhD in media innovations and has 20 years of experience within the media industry as a journalist, media manager, editor, editor-in-chief and CEO.
Dr. Jesper Falkheimer is a professor of strategic communication in the Department of Strategic Communication at Lund University, Sweden, and professor II in the School of Communication, Leadership, and Marketing at Kristiania University College in Oslo, Norway. Falkheimer’s research interests are strategic communication in general and, more specifically, communication management, crisis communication, public relations, terrorism and place branding. Falkheimer’s research is structured around a core interest in the persuasive communication processes between organizations and their stakeholders in a social theoretical framework.
Produktinformasjon
Innbinding: Ebok
Utgivelsesår: 2024
Utgivelsesdato: 06.02.2024
Forlag: Cappelen Damm Akademisk
Språk: Bokmål
ISBN/EAN: 9788202780999
Kategorier: Fagbøker, Økonomi, markedsføring og organisasjonsfag, Journalistikk og mediefag
Open Access Lisenstype: Creative Commons Attribution 4.0 International
Fagfellevurdert:
Anmeldelser
«Artiklene er fagfellevurderte og holder høy standard med tanke på teoretisk og metodisk forankring. Dette, sammen med det allsidige empiriske materialet, gir leseren interessante faglige diskusjoner, og gir i alle fall denne anmelderen mye ny kunnskap. [...].et etterlengtet bidrag som viser hvordan strategisk kommunikasjon er en del av vårt samfunn på så mange vis. Den blir også en påminnelse om viktigheten av kommunikasjonsfaget i vår tid..»
