
Strategic Communication – Contemporary Perspectives
Jesper Falkheimer, Jens Barland, Sharam Alghasi, Ester Conings Vanvik
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Av Jesper Falkheimer, Jens Barland, Sharam Alghasi, Ester Conings Vanvik, 2024, Ebok
Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and in markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication.
Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology. The target group is research colleagues and others who want to be updated on contemporary trends in strategic communication.
– Roy Emanuelsen, Norsk medietidsskrift Vol.31, Utg.4
https://www.idunn.no/doi/10.18261/nmt.31.4.5, 27.02.2025